Launch email options

What it tests: the proven control. The "admin off your plate" angle won both the live in-app test and the two prior email broadcasts. Here it is paired with upfront pricing for the first time.

What it tests: the new lever. Leads with the transparent 3.9% rate and the "most charge 6-8%, and won't quote you" contrast. Our earlier "affordable" email hinted at savings but never stated the rate. This is the upfront version.

What it tests: audience expansion. Aimed at solo and newer practices that do not offer insurance yet. Frames the clients they lose and removes the "it's too hard" barrier.

What it tests: displacement. Aimed at practices already on Headway, Alma, or an outside biller. Leans on owning your credentials, a transparent rate, and one platform.

What it tests: the launch / scarcity angle. Frames managed billing as just launched and invites practices to come in as a founding member and lock in the 3.9% rate. This is the one version that leads with an offer, so it tests offer vs the no-offer anchor.

What it tests: the no-friction angle. Aimed at practices that have wanted to take insurance but balked at the setup work. Leads on "no setup required, runs inside the platform you already use." Distinct from V3, which leads on lost clients.